We go to young people for the same reason that Christ came to this earth: To reveal God to them with no strings attached. We love them and go to them on their turf because Christ first came to us in this way. God loved us and came to us; we love kids and go to them. This is incarnational ministry.
Our leaders are the embodiment of the gospel message:
And the Word became flesh, and dwelt among us, and we beheld His glory, glory as of the only begotten from the Father, full of grace and truth. (John 1:14)